Complexity Sells

A warning to those attempting to outperform bitcoin

Bitcoin is the benchmark.

It's ignored by the intellectual class precisely because it's accessible to the masses. The prospect of having returns identical to the average person equates to failure.

"Intelligent people are easily seduced by complexity while underestimating the importance of simple ideas that carry tremendous weight." —William Green

Trying to outperform Amazon meant not holding Amazon.

You don't try to outperform a dominant digital network as it eats everything in its path. Not e-commerce, not video, and certainly not money!

For money touches every exchange. And an unstoppable, global digital money reduces the friction of transacting (it grows the economic pie).

Attempting to outperform bitcoin will be your greatest source of future regret.

Complexity sells.

Don't fall for it.